Animal Lifeline of Iowa (ALI) is a non profit focused on helping is a no-kill animal shelter reducing the number of special needs dogs and cats that are euthanized by providing care, temporary shelter, and by promoting positive long term pet guardianship.
This project was assigned in a graphic design studio class and was not done for the actual brand.
Secondary Logos
Illustration Style & Mockups
Illustration Pattern
Icon Set
Front Desk Mockup
Cat Collar Mockup
Website Mockup
Food Bowl Mockup
Dog Collar Mockup
Tennis Ball Mockup
More Information
Animal Lifeline of Iowa is a non-profit organization focused on rescuing and providing long-term care for special needs dogs and cats. The brand represents compassion, trust, and hope, reflecting the organization’s commitment to improving the lives of animals who require extra care. Every element of the brand—from the logos and color palette to typography and imagery is designed to communicate reliability, warmth, and approachability, ensuring that supporters feel confident and connected to the mission.
The visual identity uses strong geometric shapes, clean typography, and a playful yet professional illustration style to balance friendliness with credibility. The color palette, featuring bold blues and vibrant yellows, is carefully chosen for visibility, accessibility, and emotional impact, appealing to both humans and considering animal visual perception. Photography and illustration styles focus on authenticity, capturing the personality and emotions of the animals while maintaining a clean, uncluttered look.
Overall, the brand is designed to build trust with donors, engage volunteers, and connect families with adoptable pets. Its consistent use across all materials ensures that every interaction reflects the organization’s core values and supports the mission of providing safe, loving homes for special needs animals. The identity is both memorable and adaptable, creating a cohesive experience across digital, print, and environmental applications.
Final Product